“YOU NEVER KNOW WHAT YOU’RE LOOKING FOR UNTIL YOU FIND IT, AND YOU’LL NEVER FIND IT IF YOU KNOW WHAT YOU’RE LOOKING FOR.”
—
JOHN BENVINS - THE COPY BOOK
I spent last Saturday afternoon hiding in a corner at Kinokuniya reading this awesome book on Copy Writing. I ended up staying there for a good 3 hours, time well spent.
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